Sony
Product Description
BRAVIA XR X90L SERIES
Vibrant contrast.
Vivid colors.
See what makes this TV special
See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™.
Amazing brightness.
Piercing contrast.
Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™.
Picture and sound precisely aligned
Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see.
The entertainment you love. With help from Google
Google TVTM brings your favourite content from across your apps and subscriptions and organizes them just for you.
Game time. Be invincible.
Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Pair with PlayStation®5 for absolute immersion.24
Beautifully designed to compliment your viewing experience
Focus on the big picture with our minimalist design that fuses screen and bezel into a single slate.16
Designed with the environment in mind
Sony TVs are engineered to deliver stunning design with the environment in mind.
Picture
Crisp and bright, enhanced Full Array LED
Lose yourself in pictures full of amazing contrast and real-life depth. A newly designed local dimming structure powered by Cognitive Processor XR™ brings scenes vividly to life.
Contrast intensified. Depth amplified.
XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.
Extended color volume, now see every shade and hue
Over a billion colors reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide color spectrum delivers natural shades in every detail.
Less noise. Less blur. More clarity in every picture.
XR Clear Image reduces noise utilizing zone division and dynamic frame analysis, and minimizes blur.12,13
Noise is reduced, making broadcast and online videos much clearer and easier to view.
Blur is minimized so action stays smooth
Everything upscaled close to 4K quality
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.12
Intelligent motion processing for smooth, fast-moving action
XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.
Sound
Synchronized. Sound and picture harmony.
Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position.
What you hear matches what you see
With Acoustic Multi-Audio™, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.
All your entertainment upscaled to 3D surround sound
XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.8
Clear Voice. Precise dialogue.
Voice Zoom 2™ detects voices, analyzes them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.
BRAVIA and Sony Audio, the dream team
Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.
Acoustic Center Sync
With Acoustic Center Sync, you can turn both your compatible BRAVIA™ and the soundbar into a center speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.11
Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.8,11
Smart Features
What you want to watch all in one place
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.1
Bring the cinematic experience home, enjoy movies included with BRAVIA
Explore today's top movies, instantly. With BRAVIA CORE™, you can redeem up to 5 movies and stream for up to 12 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.2,3,9
Studio quality entertainment, just as the creator intended
Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV preserves the director’s intent. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.8,9,23
Watch Netflix in studio quality, automatically optimized
Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimization, adjusting picture brightness of your favorite Netflix shows to room lighting conditions.10
Optimizing pictures for all your favorites
With BRAVIA CORE™ Calibrated Mode, all movies including IMAX Enhanced™ titles automatically adjust to the optimal picture settings for an outstanding home movie experience.9
Just use your voice to control your TV with help from Google
Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Hey Google” to get started.1
Control your smart home with help from Google
Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.1
Connect with your Alexa
Connect your Alexa enabled devices for seamless hands-free control of BRAVIA™. With Alexa, you can power up your TV, change channels, control volume and more.20
Chromecast built-in™
Stream from your device. Easily cast movies, shows, photos, and more from your phone right to your TV.21
Compatible with Apple AirPlay
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.15
Ask Siri to control your TV with just your voice
With Apple Home, you can easily and securely control a Sony TV with the Home app and Siri on your Apple device, using HomeKit technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.15
For Everyone
Kids Profile
With Kids Profile, you call the shots. This special feature helps you guide children to age-appropriate content, in a space that’s all their own. Set kid-friendly filters for apps, movies and shows. Limit how long they can watch and easily set bedtimes.14
Simple Remote
Easy to wipe, always stays clean
Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.18
Control all your devices with one smart remote
As simple as a single touch. All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.
Gaming
Jaw-dropping graphics. Immersive soundscapes. Game on.
Be right at the heart of the action with BRAVIA XR™. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.
One place for all your game settings
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.14,24
Perfect for PlayStation®5
Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.7,25
Auto Genre Picture Mode
BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.7
Various features in HDMI 2.1
With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.5
Design
One Slate. Minimalist. Immersive.
Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look.16
Seamless Edge. Almost no bezel.
Designed in outstandingly slim aluminum, this premium design focuses your eyes on what's important - the picture.16
2-way stand, smart and versatile
Choose from a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system.16
Aluminium Slim Wedged Stand
The stand is a new design with a diamond-shaped cross-section, which makes the appearance even thinner and lighter. A beautifully coordinated look.16
BRAVIA CAM17
Video chat on a bigger screen
Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA CAM™.
Every picture, optimized to your position in the room
BRAVIA CAM™ detects the distance between you and your TV, then adjusts brightness for picture quality that's optimized to your position in the room.
The ideal sound experience from anywhere
BRAVIA CAM™ tracks your position, adjusting left and right sound balance for optimum acoustics. Wherever you are, you'll hear the same quality sound as if you were sitting right in front of the TV.
Hear voices clearly, no matter where you are
Detecting your viewing distance, BRAVIA CAM™ adjusts voice zoom automatically for clear dialogue. Volume increases when you move away from the TV and decreases when you get closer.
A handy way to control your TV
As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.
Proximity Alert
Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.
Camera covered, privacy protected
One swipe protects your privacy. Simply use the switch on top of BRAVIA CAM™ to close the camera cover. Attaching and detaching BRAVIA CAM™ is so easy.
Eco Features
Entertainment for the environment
BRAVIA™ combines high picture and sound quality with initiatives that help reduce environmental impact, such as the use of low energy, less non-renewable resources and better transport efficiency.
All your eco in one place
The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.
Optimizing brightness and power consumption
Ambient light sensing optimizes screen brightness to room conditions for efficient power usage. Every part of a picture is optimized based on the brightness of each image.
Auto Power Saving
With the optional BRAVIA CAM™, Auto Power Saving Mode optimizes your power consumption by darkening the screen automatically when you are not in front of the TV.17
Beautiful design. Made durable. With less virgin plastic.
Sony-developed SORPLAS™ recycled plastics are used in our TVs to minimize virgin plastics by approximately 60%, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA™. What's more, our new packaging uses around 48% less plastic volume.19
Less packaging. Less CO2.
Our new packaging is 15% smaller and 12% lighter which optimizes transport efficiency and reduces CO2 emissions by as much as 15%.19
Shipping
Processing/Shipping Time
All online orders are typically processed within 1-2 business days. Orders received after 1pm EST or on weekends will be processed on the next business day.
Our business hours are Monday to Friday from 10am to 5pm EST.
Due to our inventory management practices, we do not maintain a large stock of products; instead, most items are sourced from our suppliers upon order. We do focus on having a broad selection of brands and models for in store demo purposes. This may impact shipping times, as items are procured and prepared for shipment as soon as possible. If your item is not in stock, we will send you an email to update you on the status of your order. We appreciate your understanding and patience.
- Standard Delivery for in stock items is between 2-3 business days within Ontario & Quebec, 3-5 business days for Eastern Canada and 4-7 business days for Western Canada. Northern or remote Canadian customers should contact us to confirm shipping availability and costs. During peak sales periods (for example Black Friday, Cyber Monday and Boxing Day/Week) up to an additional 5 (five) business days may be needed.
- Items not in stock will be shipped to our Newmarket store and then shipped to you. Turnaround time may depend on the manufacturer/distributor. If a manufacturer or distributor has stock of the item, then we can normally expect to receive the product within 10 business days at which point we will immediately ship it to you.
- If we become aware that delivery time to you will exceed 16 business days we will contact you to confirm the order or review options.
RETURNS, EXCHANGES & WARRANTY CLAIMS
If your product is damaged, defective, or dead on arrival you are eligible for a refund or exchange within 15 days of the product being delivered to you.
If you are not satisfied with your purchase and would like to request an exchange, please note the following:
- All returns and exchanges will only be accepted on products with no damage due to misuse and have all original packaging, accessories, manuals and the original sales receipt.
- Refunds paid by credit card/PayPal will be returned in the same method payment was received when possible. Wire Transfer payments will be refunded in the form of company check or E-Transfer. For exchanges with a difference in value, the balance will be charged or refunded in the same method as the original payment was received.
- Liptons Audio Video reserves the right to assess whether the product is defective or not. Products with physical damage will not be accepted for refund or exchange.
- Exchanges will be offered only on non-special order items with return shipping at the buyer's expense and must be shipped with insurance reflecting the transaction value and must ship via a trackable courier/delivery company. Exchanges will only apply to unopened products received in new condition
- Products with non matching serial numbers to either the packaging or the recorded Serial number associated with the transaction are not eligible for refunds or exchanges
- Products with modified or missing serial numbers/UPC codes or other identifying information are not eligible for refunds or exchanges
- Products that are not returned with all original packaging, equipment, accessories, manuals and software will not be refunded or will be charged a restocking fee at the discretion of Liptons Audio Video.
- Products must be new and show no signs of use. Any sign of use – Including installation, scratches or other signs of use such as physical marking, painted grills, screw holes, cut wires or similar would not be returnable
- Equipment sustaining damage from operation or misuse will be deferred to the manufacturer's warranty and replacement policies.
- Replaced items will be exchanged for the same model
- If a product you purchased from us proves to be defective within 15 days from purchase, we will replace it with an equivalent new unit at no charge. If the item is returned through shipping, the exchange will be processed once we receive the parcels & confirm that the product is not working. Exchange processing will take 10-20 business days from the day we receive the parcel.
Final Sale Items/Exclusions
- Special order items including cut to length cabling and custom furniture
- Headphones/earbuds/in-ear headphones for hygienic reasons
- Turntable cartridges/styli
- Projector lamps
- Installed in-ceiling, in-wall speakers or subwoofers
- No refunds or exchanges on products purchased for commercial use.
- Clearance, consignment items.
Online Order Returns/Exchanges Process
Please contact us to begin our online return process at info@liptons.ca. Once we have received the details about your order, we will generate a Return Merchandise Authorization (RMA) number and send you the RMA form to be completed and sent back with the parcel.
Pack the item back in its original packaging with all parts, accessories and manuals. We recommend packing the item into an additional box meant for shipping. Return shipping costs are the responsibility of the customer. Any damages that incur during return shipping will also be the responsibility of the customer.
In the event the item was offered free shipping, the original shipping charges and handling fees, for the returned item(s), will be deducted from the refund. If the item is refused and returned to Liptons Audio Video without record of cause and evidence of damage any return freight costs will also be deducted from the refund.
In Store Returns & Exchanges
Returns on damaged, defective and DOA products, as well as exchanges can be made in store. Please note our store hours https://liptons.ca/pages/contact and be sure to bring your receipt or online order confirmation.
Product Warranty
All new products carry full manufacturer warranty which varies for each product category and manufacturer. Refer to the manufacturer’s warranty information for exact details.
Demo products come with either the full manufacturer warranty or the balance of manufacturer warranty unless otherwise specified.
Open Box products come with either the full manufacturer warranty or the balance of manufacturer warranty unless otherwise specified.
Used and Consignment pieces will have individually specified warranty. If no warranty is listed, no warranty is available, but the unit has been tested in store and determined to be working properly unless otherwise specified.
Installation Warranty
All Liptons Audio Video installations come with a one-year warranty against workmanship performed by us. Defective equipment covered under manufacturer warranty is subject to a removal and reinstallation charge of one hour at our current installation rates. Installation warranty claims can be made within one year of installation date by phone at 905-898-7133 or email at info@liptons.ca
If you have any questions or concerns regarding product returns, exchanges and warranty claims, please call is at 905-898-7133 or email info@liptons.ca
