Skip to content

Please note: Due to Holiday Shipping Delays, Orders placed after Dec 16 are not guaranteed to arrive before Christmas.

Main Navigation

Sony

77 INCH BRAVIA XR Class A95L QD-OLED 4K HDR Google TV

SKU: XR77A95L

$6,999.99 $5,999.99 14% Off!
Ask a Question
In-Store Only

The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colours, replicating how we see the real world.

The QD-OLED screen delivers our widest-ever palette of shades and hues, pure OLED black, and high brightness.

Get access to all your favourite streaming apps in one place with Google TV™, and simply use your voice to search and ask questions with Google Assistant™. Supports Apple Airplay.

Get high-quality 4K UHD movies on us with the BRAVIA CORE™ app.

Game Menu puts all your gaming picture settings and exclusive assist features in one place.

Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.

Take your PlayStation® 5 gaming to the next level with exclusive features that optimize picture quality for gaming and streaming.

Enjoy engaging cinematic content the way the creators intended with support for Dolby Vision®, IMAX® Enhanced, Netflix Adaptive Calibrated Mode, and more.

Use Multi View to split your screen and watch content from two different sources at the same time.

With Acoustic Surface Audio+™ and support for Dolby Atmos®, hear true immersive audio with actuators that vibrate to produce sound from the entire screen perfectly matching the action.

Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars, reinforcing the center speaker channel for clearer, fuller dialogue and more immersive sound.

Bring back lost detail, with reduced noise, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling.

See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion.

Multi-position stand with three variations of flexibility – standard low-profile setting for immersive viewing, narrow furniture setting, or raised to accommodate a soundbar.

With the included BRAVIA CAM, Ambient Optimization Pro automatically adjusts the picture and sound according to your room environment, and you can also enjoy video chat on the big screen.

The Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go.

See what makes this TV special
Our brightest and widest range of colors and hues, all beautifully displayed on a QD-OLED screen powered by the intelligent Cognitive Processor XR™.

Our best color, powered by our most powerful processor
Our brightest and widest range of shades and hues, complimented by pure black, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XRTM.

The screen is the speaker for picture and sound in perfect harmony
Hear true immersive cinematic audio with sound produced from the entire screen delivering an elevated sound stage and clear dialogue.

The entertainment you love. With help from Google
Google TVTM brings your favorite content from across your apps and subscriptions and organizes them just for you.

Game time. Be invincible.
Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Pair with PlayStation®5 for absolute immersion.

Beautifully designed to compliment your viewing experience
Focus on the big picture with our minimalist design that fuses screen and bezel into a single slate.

Designed with the environment in mind
Sony TVs are engineered to deliver stunning design with the environment in mind.

Picture

Incomparable colors. Phenomenally vibrant.
See fresh, bright colors and pure blacks. Our Cognitive Processor XR™ maximizes the expressive power of QD-OLED, filling scenes with unprecedented realism.

Extending color volume for our widest ever palette
Millions of individual, self-illuminating pixels. Billions of real-world colors. XR Triluminos Max™ delivers wide shades and hues, even in bright scenes.

Pure blacks. Absolute brightness. Supreme contrast.
Our brightest ever OLED. With a temperature sensor, high luminance panel and heat diffusion sheet for dissipating heat, this TV detects screen temperature and precisely controls light to deliver 200% as much brightness as its predecessor.

[1] Heat diffusion sheet [2] High luminance panel [3] Temperature distribution mapping

Less noise. Less blur. More clarity in every picture.
XR Clear Image reduces noise utilizing zone division and dynamic frame analysis, and minimizes blur.

Everything upscaled close to 4K quality
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.

Intelligent motion processing for smooth, fast-moving action
XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.

Beautiful colors. Any angle.
Watching TV from the sides is truly satisfying. Our QD-OLED panel on the A95L keeps luminance constant for consistent colors across all viewing angles.

Less glare. Less reflection. That's immersion.
Our QD-OLED panel reduces the effects of glare and reflection from daylight and room light so you can see images clearly in even dark scenes.

Sound

Sound from the screen, truly immersive
The screen vibrates, turning every part of it into a speaker for powerful acoustics that perfectly match the picture.

Sound from the center of the screen, perfectly matching action
With Acoustic Surface Audio +™, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.

All your entertainment upscaled to 3D surround sound
XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.9

Clear Voice. Precise dialogue.
Voice Zoom 2™ detects voices, analyzes them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.

BRAVIA and Sony Audio, the dream team
Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.

Acoustic Center Sync
With Acoustic Center Sync, you can turn both your compatible BRAVIA™ and the soundbar into a center speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.

Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.

Control your Sony Audio effortlessly
With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu. Easily control features such as sound field and volume using the TV remote, no need to switch to your audio remote.

Smart Features

What you want to watch all in one place
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

Bring the cinematic experience home, enjoy movies included with BRAVIA
Explore today's top movies, instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.

Studio quality entertainment, just as the creator intended
Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV preserves the director’s intent. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

Watch Netflix in studio quality, automatically optimized
Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimization, adjusting picture brightness of your favorite Netflix shows to room lighting conditions.

Optimizing pictures for all your favorites
With BRAVIA CORE™ Calibrated Mode, all movies including IMAX Enhanced™ titles automatically adjust to the optimal picture settings for an outstanding home movie experience.

Connect. Cast. Control

Just use your voice to control your TV with help from Google
Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Hey Google” to get started.

Control your smart home with help from Google
Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.

Connect with your Alexa
Connect your Alexa enabled devices for seamless hands-free control of BRAVIA™. With Alexa, you can power up your TV, change channels, control volume and more.

Chromecast built-in™
Stream from your device. Easily cast movies, shows, photos, and more from your phone right to your TV.

Compatible with Apple AirPlay
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

Ask Siri to control your TV with just your voice
With Apple Home, you can easily and securely control a Sony TV with the Home app and Siri on your Apple device, using HomeKit technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.

For Everyone

Kids Profile
With Kids Profile, you call the shots. This special feature helps you guide children to age-appropriate content, in a space that’s all their own. Set kid-friendly filters for apps, movies and shows. Limit how long they can watch and easily set bedtimes.

Stay tuned. Stay calm.
See everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colors and contrast.

Processing/Shipping Time

All online orders are typically processed within 1-2 business days. Orders received after 1pm EST or on weekends will be processed on the next business day.

Our business hours are Monday to Friday from 10am to 5pm EST.

Due to our inventory management practices, we do not maintain a large stock of products; instead, most items are sourced from our suppliers upon order. We do focus on having a broad selection of brands and models for in store demo purposes. This may impact shipping times, as items are procured and prepared for shipment as soon as possible. If your item is not in stock, we will send you an email to update you on the status of your order. We appreciate your understanding and patience.

  • Standard Delivery for in stock items is between 2-3 business days within Ontario & Quebec, 3-5 business days for Eastern Canada and 4-7 business days for Western Canada. Northern or remote Canadian customers should contact us to confirm shipping availability and costs. During peak sales periods (for example Black Friday, Cyber Monday and Boxing Day/Week) up to an additional 5 (five) business days may be needed.
  • Items not in stock will be shipped to our Newmarket store and then shipped to you. Turnaround time may depend on the manufacturer/distributor. If a manufacturer or distributor has stock of the item, then we can normally expect to receive the product within 10 business days at which point we will immediately ship it to you.
  • If we become aware that delivery time to you will exceed 16 business days we will contact you to confirm the order or review options.

If your product is damaged, defective, or dead on arrival you are eligible for a refund or exchange within 15 days of the product being delivered to you.  

If you are not satisfied with your purchase and would like to request an exchange, please note the following:

  • All returns and exchanges will only be accepted on products with no damage due to misuse and have all original packaging, accessories, manuals and the original sales receipt.
  • Refunds paid by credit card/PayPal will be returned in the same method payment was received when possible. Wire Transfer payments will be refunded in the form of company check or E-Transfer. For exchanges with a difference in value, the balance will be charged or refunded in the same method as the original payment was received.
  • Liptons Audio Video reserves the right to assess whether the product is defective or not. Products with physical damage will not be accepted for refund or exchange.
  • Exchanges will be offered only on non-special order items with return shipping at the buyer's expense and must be shipped with insurance reflecting the transaction value and must ship via a trackable courier/delivery company. Exchanges will only apply to unopened products received in new condition
  • Products with non matching serial numbers to either the packaging or the recorded Serial number associated with the transaction are not eligible for refunds or exchanges
  • Products with modified or missing serial numbers/UPC codes or other identifying information are not eligible for refunds or exchanges
  • Products that are not returned with all original packaging, equipment, accessories, manuals and software will not be refunded or will be charged a restocking fee at the discretion of Liptons Audio Video.
  • Products must be new and show no signs of use. Any sign of use – Including installation, scratches or other signs of use such as physical marking, painted grills, screw holes, cut wires or similar would not be returnable
  • Equipment sustaining damage from operation or misuse will be deferred to the manufacturer's warranty and replacement policies. 
  • Replaced items will be exchanged for the same model
  • If a product you purchased from us proves to be defective within 15 days from purchase, we will replace it with an equivalent new unit at no charge. If the item is returned through shipping, the exchange will be processed once we receive the parcels & confirm that the product is not working. Exchange processing will take 10-20 business days from the day we receive the parcel.


Final Sale Items/Exclusions


  • Special order items including cut to length cabling and custom furniture
  • Headphones/earbuds/in-ear headphones for hygienic reasons
  • Turntable cartridges/styli
  • Projector lamps
  • Installed in-ceiling, in-wall speakers or subwoofers
  • No refunds or exchanges on products purchased for commercial use.
  • Clearance, consignment items.

Online Order Returns/Exchanges Process

Please contact us to begin our online return process at info@liptons.ca. Once we have received the details about your order, we will generate a Return Merchandise Authorization (RMA) number and send you the RMA form to be completed and sent back with the parcel.

Pack the item back in its original packaging with all parts, accessories and manuals. We recommend packing the item into an additional box meant for shipping. Return shipping costs are the responsibility of the customer. Any damages that incur during return shipping will also be the responsibility of the customer.

In the event the item was offered free shipping, the original shipping charges and handling fees, for the returned item(s), will be deducted from the refund. If the item is refused and returned to Liptons Audio Video without record of cause and evidence of damage any return freight costs will also be deducted from the refund.

In Store Returns & Exchanges

Returns on damaged, defective and DOA products, as well as exchanges can be made in store. Please note our store hours https://liptons.ca/pages/contact and be sure to bring your receipt or online order confirmation. 

Product Warranty

All new products carry full manufacturer warranty which varies for each product category and manufacturer. Refer to the manufacturer’s warranty information for exact details. 

Demo products come with either the full manufacturer warranty or the balance of manufacturer warranty unless otherwise specified.

Open Box products come with either the full manufacturer warranty or the balance of manufacturer warranty unless otherwise specified.

Used and Consignment pieces will have individually specified warranty.  If no warranty is listed, no warranty is available, but the unit has been tested in store and determined to be working properly unless otherwise specified.

Installation Warranty

All Liptons Audio Video installations come with a one-year warranty against workmanship performed by us. Defective equipment covered under manufacturer warranty is subject to a removal and reinstallation charge of one hour at our current installation rates. Installation warranty claims can be made within one year of installation date by phone at 905-898-7133 or email at info@liptons.ca

If you have any questions or concerns regarding product returns, exchanges and warranty claims, please call is at 905-898-7133 or email info@liptons.ca

x

Ask A Question

Required*

Required*

Required*