Introducing the next dimension of picture quality, powered by the intelligent Cognitive Processor XRª. Experience astonishing OLED colour performance with breakthrough QD-OLED panel technology and XR Triluminos Max. Feel your content come to life with 200% colour brightness of a conventional TV, all being surrounded by the pure black and precisely controlled shadows of XR OLED Contrast Pro.
Our Annual January Clearance Sale is now on. Take advantage of once a year savings!