When writing about technology, it’s sometimes difficult not to descend into hyperbole. That said, the Sony OLED (Organic Light Emitting Diodes) TVs represent a paradigm shift in the technology.

This 4K Ultra HD Smart TV with HDR ( high dynamic range) has over 8 million self-illuminating, individually controlled OLED pixels, that are individually either lit, or dark, on or off, the blacks are pure, caused by the total absence of light. The purity of these blacks allows colours to shine with perfect clarity, like gems on a jewelers velvet cloth.

The individual binary on/off of the pixels also grants the colours a range of subtlety to intensity that is created by the flexibity of colour complement within a range. Interspersed with white rather than black, colours gain either a pastel character or florescent vibrance (depending on the pattern), while proximity to similar but clashing colour pixels can create shades otherwise not possible on a screen.

Angle of view is no issue, even if you’re just walking back into the room with the necessary bowl of chips when the action begins, your view of the screen will still be bright and clear. All made possible by the 4K HDR Processor X1™ Extreme.

An Acoustic Surface premium audio system adds to the experience, with sound coming at you from the entire screen. Seriously.

It’s exciting just thinking about it. Imagine seeing and hearing it. Available now in two screen sizes: 55” and 65”

Then, take a trip to see one at the store and let your imagination move from the idea of the perfect image, to the views it creates. Here, at Liptons, 130 Davis Drive, Newmarket.